Carole Abade -  Bringing brands to life (Kenya)

Carole Abade - Bringing brands to life (Kenya)

Carol Abade was travelling across Africa solo, signing 2-million-dollar contracts and recruiting people to work for her when she was still in her 20s. Back then, she was responsible for the expansion into the rest of the continent of the experiential marketing company she worked for. Today she is the group CEO of the leading experiential agency in Africa – EXP Kenya.

External Audio Link (external link will be priority over audio file): images/Moky_Makura_-_WOT_02_Carol_Abade_-_Promo_MIX.mp3
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Carole Abade - Bringing brands to life (Kenya)

Carol had only worked one other job as a teacher in Kenya before she landed the job that took her around the continent, and it became the role of a lifetime. 

‘Risk’ has been the theme for Carol’s career journey over the last 28 years. Although she worked for the same company during that time, she has lived in almost as many countries. Over her career, she opened EXP offices in 15 African countries in just 6 years. At some point, she ran into trouble, and she talks about one of the toughest business trips she’s ever experienced in her career. Luckily, what happens in Lagos didn’t stay in Lagos! She also share’s how she got through four, near corporate buy outs of the business while she was running it, until she got fed up and along with her management team, bought out the owners. She is not only the CEO of EXP, but also now its single largest shareholder. Find out how she did it. Listen to Carol’s story here.

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